News / Events


MILANO UNICA, TEXTILE EXCLUSIVE AND ECO-FRIENDLY SHOWCASE


09/09/2015

The XXI edition of Milano Unica, the main international Italian event completely dedicated to the presentation of fabrics, textiles and clothing accessories started on September 8th and ended on the 10th at Fieramilanocity, Milan.

The name “Unica” is used as a synonym of singularity, exclusivity and uniqueness. This event was born, indeed, in 2005 with the desire to concentrate the 5 most important historic brands connected with representation trade show in just one  date and location.

So, Ideabiella, Ideacomo, Moda In, Prato Expo and Shirt Avenue got together  to present the top range products from European and Italian textile productions.

The fair will occur from 8 a.m. to 6.30 p.m. and its main purpose is to present  next season’s 2016-2017 Fall-Winter main collections in addition to give all the professional and people involved in the field the possibility to know the current fashion trends and conclude new commercial relationships aimed at increasing their own business.

From this Milan date, other three international events were born, that’s to say: Prima MU, Milano Unica New York and Milano Unica Shanghai , all of them sharing the idea of showing and promoting the excellence, be it materials, human creativity, tradition and technology.

The protagonists are garments and accessories ranging from super-luxury materials to high performance ones, from handcrafted realizations to exclusive productions, never neglecting two trendy subject matters, that’s to say, ecology and sustainability.

Conclusion: all the items proposed are unique pieces ready to satisfy several styles and needs without giving away to experimentation and courage to accept new challenges where Beauty is always the only protagonist.