News / Events
DIGITAL FABRICS @ EXPO 2015
20/05/2015
Expo –
Italy: in order to house new original
inventions, this time, this worldwide popular event has chosen Milan as the
main location.
2015
edition is shaped on the topic “Feed the planet, Energy for Life” and it is
aimed at suggesting precious advices about how to effectively and efficiently use
and take advantage of the available resources not neglecting environment’s
safeguard.
Among the
ongoing initiatives and events, 6 young designers have tailored dresses and
created kitchen accessories with 100%
Made in Italy products. They are made of filaments deriving from recycled
plastic bottles’ reuse. Young artists have worked before Expo Gate audience’s
eyes . Largo Cairoli’s temporary facility was built as a supporting structure
for Expo 2015 and it has been converted into a handcraft lab where a newer side
of fashion has been shown with an eye to new trends. All this respecting
environment of course.
The
filaments’ range is called “Newlife” and it gives the opportunity to create
fabrics and garments like window treatment curtains for your house,
interior and exterior design
accessories, underwear, leather industry, sportswear and work wear.
In addition to the traditional sewing machine,
mannequins and Newlife fabrics, in order
to create some accessories and complements for the clothing, Ekocycle Cube 3D
printer was at stylists’ complete
disposal in the lab.
“I interpreted
the theme of energy as a bond of shapes, colors and creativity. I have played
trying to link different parts of my clothes with printed draperies and I have proven
that sustainable fashion has got a future” Fashion
Remake contest winner Martina reports .
During Expo,
Coca Cola will exhibit at Rho Fiera,
within its stand, the winner dress together with the entire Ecocycle line,
exclusively made with 100% PET recycled bottles’ materials. Each garment has an
indication about the type of recycled material used for its creation. Here
there are some examples: Coca-Cola plastic-made caps, jackets created with the 61% of recycled materials and
made from 14 bottles; all these garments
were available and ready to be purchased inside the stand itself.
So, what’s
the purpose? Instructing consumers about
recycling importance in everyday life ensuring that their purchasing choices may
ensure environment ‘s safeguard and sustainability.
