News / Events


2016 NEW PANTONE PALETTE


13/01/2016

In order to grant the right color communication and reproduction among all the professional operators in the field, Pantone was created with this purpose in mind. It is a sort of color encyclopedia where you can draw inspiration from or a sort of trailblazing for future trends to be adopted in color matters. Pantone Universe was born for this reason, a worldwide popular brand involving every field.

December is the month when the color of the year is chosen. However, 2016 is an innovative year because two colors were chosen and, surprisingly, they are completely different tones, in their nature and character than previous years.

In order to award the winners, a team made of professionals tried to research, understand and study the rising tendencies and trends also drawing inspiration from the weak signs coming from art exhibitions, fashion, cinema and music.

So, Serenity and Rose Quartz, two light delicate comforting colors - which have got nothing to do with the stronger colors of previous years - are 2016 choice.

The purpose is creating a heavenly, idyllic dimension, a serene atmosphere useful to donate tranquility and serenity to the people.

Leatrice Eiseman, Pantone Color Institute Executive Director, states that, due to its calming effect “Pantone Serenity 15-3919 has got a relaxing power, thus, conveying a sense of relief almost bringing us into a celestial dimension while Pantone Rose Quartz 13-1520 is a delicate but persuading shade conveying a sense of grace, the same feeling we sense looking at a serene sunset or a blossoming flower”.

In the picture are presented two fabrics from Magazine Collection: Zoom (variant 1) and Print (variant 31-66)