News / Events


Interior design in the social networking era


18/11/2015

Interior design isn’t connected to a simple aesthetic  factor. It is the key to understanding design history’s evolution.

Some of the items we have in our houses now had in the past a mere functional purpose, others a decorative function but the most of them have become now true iconographic symbols then reconverted and transformed into new proposals for a renewed interior design.

This fast revolution of interior design spread above all in the 50s and kept going until now. So, we went from pastel tones and steel inserts from the 50s’ phase to a new phase which privileged 60s and 70s essential lines. No more acid colors and a massive presence of 80’s geometrical shapes were the central elements to promote a more minimalist look characterized by natural colors and wooden 90’s complements in a modern and plainer revisited 2000’s lowered interior design version.

 

Due to information and a massive use of the Internet, the consumer has developed and reached a personal style, recovered the attention for everything is vintage, handcraft and unique. Social media open the frontiers to a virtual exposure where “Likes” are the narcissistic need to appear and be visible while the whole window becomes a sort of open air museum  where you can enjoy your time or draw inspiration from.