News / Events
DESIGN, MODERN HERITAGE
14/07/2015
“A house
without furnishing complements is an empty house, so unable to accommodate
life” [G. Ottolini, La casa attrezzata]
We are in
the middle of 18th century when in France and England a completely
new world started to change. It changed
because in this time the world begun its emptying from the centennial habits and old traditions.
In one word it started projecting itself in a consuming oriented dimension.
We are
taking about design.
It’s not
about architecture, nor sculpture or painting but it corresponds to symbols,
colors and lifestyles.
It’s about
communication and entertainment, a union between functionality and aesthetics.
In this
context items are reassuring, they remove bad sensations such as loneliness and
fear.
Design
complements can be grouped into three categories:
1. The original model, that’s to say
the prototype, the radical and invention
than the previous;
2. The replica/reproduction that is to
say the model repeated at a later stage;
3. The evolutionary line or the model
that has changed and it is still keeping its own traditional roots.
So, the
designer is someone who studies and researches on old shapes in order to create
some new ones. He is interested in the visual aspect and in the emotional
involvement always assuring and guaranteeing functionality to the objects.
For this
reason our houses seems like some small theatres liven up by capable actors who
pass down thousands’ sensations and they are able to communicate different
feelings, moods, states of mind and
cultures.
Our house
thus becomes the great container of these “little things”.
But when
was design born?
Exactly,
design was born when man has satisfied his need for a useful highly technologic
product. So, in order to accomplish with a need for beauty, he has decided to
make it esthetically advanced, too.
Nowadays, in
order to guarantee an essential surplus in
a more and more esthetically oriented society above all by some individuals
willing to create perfect and unique products, design is actually in art, architecture, general industry and other sectors, too.
CTA shares
completely this concept by creating some simply- to- use and nice products also
personalizing them with some newer color shades by using high-quality
materials. They are always the perfect choice every client has made depending
on his or her real needs.
